Opened in partnership with Barilla and Lavazza, the fourth edition of the Food-Tech Innovation Award gathered high interest among international startups and scaleups
Lugano, 03 October 2024 – Loomish, the Swiss-based investment management firm, announced the finalists of the open innovation initiative, the FoodTech Innovation Award 2024, promoting innovative solutions that can support Barilla and Lavazza in intercepting customer behavior and driving successful conversions across multiple channels and generation of shoppers.
Category: Retail Media
Solutions to improve brand interaction with customers along the shopper journey and efficiently collecting and analyzing data to understand their behavior
About 70 applications were submitted, which made the selection very tough. 12 cutting-edge solutions were selected to pitch for the FoodTech Innovation Award 2024 at Accenture in Zürich, Switzerland, on 22 October 2024
All applications were analyzed by a prestigious jury represented by the top management of Barilla and Lavazza, executives from major Swiss and Italian retailers, as well as senior leaders from the Lifestyle Tech Competence Center member companies, including Accenture, UBS and Swiss Universities.
The finalists are:
Darabase: darabase.com/
Location: Guilford, United Kingdom
Darabase allows retailers and brands to engage shoppers in-store and at home with AR recipe experiences and immersive Retail Media. Darabase enhances the customer engagement along the whole customer journey. Utilizing the shoppers’ loyalty card or email it provides a phyigital experience both in-store and at home.
Shoppermotion: shoppermotion.com
Location: Madrid, Spain
Shoppermotion provides advanced in-store analytics and offline attribution collecting the full path of the customers and registering all the interactions they do from the entrance to the checkout. By utilizing advanced technology, Shoppermotion provides real-time data and insights into shopper behavior.
Graffiti: graffiti.ai
Location: Caen, France
Graffiti is a cutting-edge AI computer vision platform that bridges the gap between online and in-store shopping experiences, providing real-time product info, personalized AR experiences—all in-store. This technology enhances customer engagement by allowing users to receive instant insights and visual context about the products they are interested in without needing additional apps or tools.
Quividi: www.quividi.com
Location: Paris, France
Quividi provides AI & sensor-based platforms, delivering real-time analytics and shopper engagement for In-Store Retail Media & merchandising. Quividi leads as the pioneering and top-ranked provider of AI & multisensor-based platforms, delivering real-time audience measurement and shopper engagement solutions for the Digital Out-of-home and Retail industries.
Lucky Cart: www.luckycart.com/en
Location: Paris, France
Lucky cart is a French MarTech company aiming to converge marketing, technology and data. Its end-to-end solution combines the power of first-party data analysis with e-retail media. It uses AI to analyze retailers’ purchase receipts and create personalized shopper profiles.
Emotiva: emotiva.it//
Location: Milano, Italia
Emotiva is an AI company dedicated to deciphering human attention and emotions. Emotiva provides an innovative AI-based technology that harnesses the power of machine learning and advanced algorithms to analyze and predict human responses to various stimuli.
Ava Retail: www.avaretail.ai/avaretail/
Location: Bellevue, United States
AVA Retail provides frictionless retail and food service technology for clerkless automated checkout, food preparation quality control, and inventory management.
Intouch.com: www.intouch.com/
Location: Dublin, Ireland
Intouch.com is a two-sided retail media network that allows retailers to promote their own products inside the store while allowing brands to pay to have their products advertised on the in-store screens.
Flavorwiki: business.flavorwiki.com/
Location: Zurich, Switzerland
FlavorWiki is an AI driven consumer research platform that maps the consumer journey using real consumer feedback globally.
Colateral Ltd: www.colateral.io
Location: Truro, United Kingdom
Colateral helps brands & retailers understand & utilise their channels & estate inventory, maximising marketing & retail media opportunities. Colateral’s marketing and retail media platform makes it easy to reach customers with impactful marketing and retail media in every location.
Localistico Ltd: www.localistico.com
Location: Madrid, Spain
Localistico is a local marketing and analytics platform for brick-and-mortar retailers. It helps retailers to boost foot traffic, improve online-to-offline analytics, manage online presence, and launch geo-targeted ad campaigns.
Veris Behavior: www.verisbehavior.com
Location: San Sebastian, Spain
Veris Behavior is a groundbreaking tech startup creating Virtual Reality (VR), Neuromarketing, and Data Science technology for immersive consumer studies. The solution’s focus is on aiding retail, Consumer Packaged Goods (CPG), and Food Companies in understanding their customers more effectively.