A CALL FOR INNOVATIVE STARTUPS IN FOOD RETAIL
LOOKING FOR SHOPPABLE MARKETING SOLUTIONS
In partnership with Barilla and Lavazza, the FoodTech 2023 is a startup call looking for shoppable marketing solutions in the Food & Retail industry. We are scouting for unique B2B and B2B2C startups / scaleups that excel in intercepting customer behavior and driving successful conversions across multiple channels and generations of shoppers.
Winners will have the opportunity to explore a Proof of Concept with Barilla and Lavazza.
Do you have a solid technology in this arena? If so, we would love to hear from you!
The FoodTech 2023 Winner
Learn more about the FoodTech 2023 winner here.
Timeline
May 31
CALL OPENS
Jul 12
CALL CLOSES
Sep 01
FINALISTS ANNOUNCEMENT
Sep 28
PITCH DAY IN LUGANO AT UBS HQ / ONLINE
Partners
What are we looking for?
SCOUTING CATEGORY
SHOPPABLE MARKETING
DRIVE CONVERSIONS ACROSS CHANNELS & GENERATIONS
Solutions that empower brands and retailers to intercept consumer behaviors, meet their needs, and elevate their shopping experiences, resulting in higher marketing return and increased conversions across multiple channels and diverse generations of shoppers. Specifically, the FoodTech 2023 is scouting for innovative startups in the following areas:
- Seamless Shoppable Content Creation: Create content that guides customers through product discovery and purchasing journeys, catering to different habits (e.g., smartworking) and generations (e.g., Gen Z).
- Generative AI for Targeted Content: Utilize generative AI to efficiently create and repurpose targeted content, maximizing its reach and impact.
- Advanced Customer Behavior Analysis & Recommendations: Leverage dynamic solutions that combine shopping and behavioral / neuroscience data to analyze customer preferences, predict needs, and provide real-time recommendations.
- AI-driven Personalization: Use analytics and AI-powered engines to personalize products, services, and experiences, integrating data from multiple sources such as retailers, external datasets, external events, and customer interactions.
- Optichannel Shopping Enablers: Embrace shopping enablers across media, optimal touchpoints, and emerging channels to connect with customers wherever they are, support purchasing decisions and monitor results.
- Omnichannel Live Shopping Solutions: Explore cutting-edge solutions that facilitate live shopping experiences, integrating multiple channels for an immersive and interactive customer journey.
FoodTech 2023 - The Jury
Igor Nuzzi
Region Director Italy & Switzerland at Lavazza Group
Luca Ravazzoni
E-commerce Senior Manager & NKA at Barilla Group
Adriana Matiz Chicacausa
Experience Design Manager at Lavazza Group
Mattia Keller
CEO at Migros Ticino
Moritz Tintelnot
Managing Director at Barilla Switzerland
Massimo Baggi
Marketing Director at Selex
Andrea Bello
Innovation and Experience Senior Manager at Lavazza Group
Justyna Torres
eCommerce & IT eCommerce Director at Carrefour Italia
Francesco De Maria
Digital Commerce Managing Director at Accenture Song
Alessandra Corsi
Chief Category Officer at Conad
Michele Raballo
Managing Director, EU Lead for Commerce at Accenture Song
Sara Masciave
Key Account Manager / Responsible E-Commerce Switzerland at Barilla Group
Lorenzo Cantoni
Professor at USI Università della Svizzera italiana
Jelena Tasic
Managing Director at Lifestyle Tech Competence Center
Guy Keeling
VP, Global eCommerce at Barilla Group
Antonio Rossano
IT Partner to Function Marketing & E-commerce at Barilla Group
Karina Stump
Leader Category Management E-Commerce at Digitec Galaxus AG
Carlo Terreni
President at Lifestyle Tech Competence Center, Founding Partner at Loomish
Prof. Tiziano Leidi
Director of Institute of Information Systems and Networking ISIN at SUPSI
Gabriele Amadò
Responsible Corporate Clients market area Ticino 2 at UBS
Elena Bernini
Consumer insights, Competitors & Market Intelligence Manager at Lavazza Group
Massimo Rossi Piano
Retail Director Italy & Switzerland at Lavazza Group
Michele Rivetti
Channel Activation, Growth & Business Service Director Italy & Switzerland at Lavazza Group
Laura Ventura
Digital & Consumer Engagement Manager Italy and Switzerland at Lavazza Group
Antonio Franco
Sales Innovation and Effectiveness Manager at Lavazza Group
Klaus Rebholz
Key Account Manager at Barilla Group
Ilaria Volpi
E-commerce Professional Brick & Mortar at Barilla Group
Linda Stefani
E-Commerce Marketing Manager at Barilla Group
Elena Calegari
Research and Innovation Manager R&D at Lavazza Group
Nicole Pilkington
Global Digital Shelf & eCommerce Acceleration Manager at Barilla Group
Anthony Stam
Partner at New Epoch Capital
Luca Ambrosini
eCommerce Sales and Partnerships Development manager at Carrefour Italia
Filippo Bedini
eCommerce Account Manager – Pure Player at Barilla Group
Matteo Dolcini
Digital Marketing & Social Media Professional Pavesi, Grancereale e Wasa at Barilla Group
Alessio Garbin
Data & Digital Marketing Coordinator Region Italy at Barilla Group
Zlatko Popovic
Global eCommerce Commercial Manager at Barilla Group
Gaia Bergamasco
Digital Marketing and PR at Barilla Group
Davide Guzzetti
Associate Director at Loomish SA
FOODTECH 2023: JOIN US IN SHAPING THE FUTURE OF THE FOOD RETAIL
WHO QUALIFIES?
We encourage applications from mature B2B and B2B2C startups / scaleups that:
• Are in revenue
• Have credentials and a client portfolio
• Have a structured team
• Have a solution that falls into the scouting category
WHY APPLY?
We open doors for international startups / scaleups to be part of the growing innovation landscape in Switzerland.
• Growth opportunities: next to the chance to pitch in front of top executives, investors, and managers from leading Food and Retail brands, finalists and winners will have a chance to enter into direct contact with them and explore the possibility of a POC.
• Network: connect with the leading market players in the FoodTech arena who are actively searching for partnerships with startups. In addition, you will get in touch with the great network of Switzerland Innovation Park and the exclusive community of Dagorà Innovation Hub.
• Visibility: in addition to presenting to an expert jury from the FoodTech arena, the finalists get visibility on multiple social media channels of Loomish and Award partners.
Prizes
Finalists and winners get a set of unique benefits, all designed to have an immediate effect on the start-ups’ scaling up:
THE FINALISTS GET:
A) Access to the closed-door pitch day in Lugano, Switzerland: visibility with potential customers from brands, retailers, investors and media
B) Possibility of one-to-one meetings with jury members and business introductions
C) Involvement in the Dagorà Innovation Hub community, with the possibility of free tickets to exclusive events in Switzerland and beyond
D) Promotional activities and PR
THE WINNERS GET:
E) Opportunity to explore a Proof of Concept with Barilla and Lavazza
F) Tailored consultancy session on Investment opportunities in Switzerland and Europe (e.g., Innosuisse, Eurostars – Eureka) provided by SUPSI
G) One year free desk services for one person at Dagorà Innovation Hub Ticino, Switzerland (financed by Dagorà)
H) One free stand / booth at one Dagorà event in 2024, where you will find well-known industry brands, investors and more (e.g., Lifestyle Innovation Day, eSustainability, eLuxury Summit or others – depending on availability)
I) Promotion as FoodTech 2023 winner in European and Swiss media
J) The exclusive FoodTech 2023 trophy
FOODTECH 2023: PITCH DAY IN THE BEAUTIFUL CITY OF LUGANO, SWITZERLAND
FoodTech Innovation Award 2023
Any questions about FoodTech 2023?
Please reach out to andrea.lentini@loomish.ch