A CALL FOR MARTECH SOLUTIONS IN FOOD RETAIL
LOOKING FOR SOLUTIONS THAT BOOST CUSTOMER ENGAGEMENT AND EXTRACT VALUE FROM DATA
Opened in partnership with two leading global food brands, Barilla and Lavazza, this startup / scaleup call is looking for MarTech solutions in the food retail. We are searching for B2B and B2B2C startups / scaleups working on boosting customer engagement and extracting value from data.
Winners will have the opportunity to explore a Proof of Concept with Barilla and Lavazza.
Do you have a solid technology in this arena? If so, we would love to hear from you!
The Winners 2022
Learn more about the FoodTech 2022 winners here.
Timeline
Jul 04
CALL OPENS
Sep 04
CALL CLOSES
Oct 03
FINALISTS ANNOUNCEMENT
Oct 26
PITCH DAY IN ZURICH AT MICROSOFT HQ / ONLINE
Partners
What are we are looking for?
CATEGORY 1
BOOST CUSTOMER ENGAGEMENT
Solutions to enhance and transform the shopping experience, engaging shoppers and consumers as well as integrating multiple channels / touchpoints
- Interactive contents and experience
- Commerce experience management platforms
- Personalization and optimization of marketing
contents and offering - New engagement and customer loyalty solutions
for Brands and Retailers - Proximity and multilocation marketing
- Mixed reality and “phygital” experience
- Metaverse experience for Brands and Retailers
CATEGORY 2
EXTRACT VALUE FROM DATA
Solutions to manage sales and customer data from different sources, run data intelligence, extract business value, automate and quickly present useful insights
- Customer data platforms
- Customer profiling tools
- Data visualization tools combining multiple data sources
- Marketing data pipeline solutions (clean, transform data from different marketing sources) supporting intelligence and marketing decisions
- Predictive analytics, customer intelligence and data science
- Sales automation and intelligence platforms over multiple channels
FoodTech - The Jury
Massimo Baggi
Marketing Director at Selex
Igor Nuzzi
Region Director for Italy & Switzerland at Lavazza Group
Alessandra Corsi
Chief Category Officer at Conad
Luca Ravazzoni
E-commerce Manager & NKA at Barilla Group
Guy Keeling
VP, Global eCommerce at Barilla Group
Tiziano Leidi
Director of Institute of Information Systems and Networking at SUPSI
Manuel Linder
Senior Digital Strategist & Innovation Manager at Migros
Sara Masciave
Key Account Manager / Responsible E-Commerce Switzerland at Barilla Group
Francesco De Maria
Digital Commerce Managing Director at Accenture Song
Lorenzo Boer
Ecommerce Manager Italy & Switzerland at Lavazza Group
Michele Raballo
Managing Director, EU Lead for Commerce at Accenture Song
Antonio Rossano
IT Partner to Function Marketing & E-commerce at Barilla Group
Andrew Reid
Director of Global Partner Solutions (GPS) at Microsoft Switzerland
Michele Rivetti
Channel Activation, Growth & Business Service Director Italy & Switzerland at Lavazza Group
Jacqueline Ruedin Rüsch
Founding General Partner at Privilège Ventures SA
Massimo Rossi Piano
Retail Director Italy & Switzerland at Lavazza Group
Anthony Stam
New Epoch Capital
Linda Stefani
E-Commerce Marketing Manager at Barilla Group
Jelena Tasic
Managing Director at Lifestyle Tech Competence Center
Moritz Tintelnot
Managing Director at Barilla Switzerland
Gabriele Amadò
Responsible Corporate Clients market area Ticino 2 at UBS
Laura Ventura
Digital & Consumer Engagement Manager Italy and Switzerland at Lavazza Group
Leandro Bitetti
Head of MSc in Business Administration with Major in Innovation Management at SUPSI
Remo Crameri
Managing Director, Head Corporates & Institutional Clients Ticino at UBS
Emanuele Pizzatti
Principal – Venturing at Anchor Group
Francesca Medioli
Marketing Manager at Barilla Group
Axel & Boris
Founders at Yesss CAPITAL
Michele Zoppi
Sales Operations Manager Microsoft Switzerland at Microsoft
Carlo Terreni
President at Lifestyle Tech Competence Center, Founding Partner at Loomish
FOODTECH: LET'S HELP THE FOOD RETAIL INDUSTRY IMPROVE THROUGH INNOVATION
WHO QUALIFIES?
We encourage applications from mature B2B and B2B2C start-ups / scale-ups that:
• Are in revenue
• Have credentials and a client portfolio
• Have a structured team
• Have a solution that falls into one of the two categories
WHY APPLY?
We open doors for international start-ups / scale-ups to be part of the growing innovation landscape in Switzerland.
• Growth opportunities: next to the chance to pitch in front of top executives and managers from leading Food and Retail brands, finalists and winners will have a chance to enter into direct contact with them and explore the possibility of a POC
• Network: connect with the leading market players in the arena who are actively searching for partnerships with start-ups
• Visibility: the finalists get visibility on multiple social media channels of Loomish and Award partners; present your solution to a jury with well-known senior executives with demonstrated experience in your field
Prizes
Both finalists and winners get a set of unique benefits, all designed to have an immediate effect on the start-ups’ scaling up:
THE FINALISTS GET:
A) Access to the closed-door pitch day in Zurich at Microsoft Swiss HQ: unprecedented visibility with potential customers from brands, retailers, investors and media
B) 1 free ticket for “eSustainability 2022“, the Swiss sustainability event carried out in Zurich on October 25
C) Free stand at the eSustainability event on October 25, with visibility to dozens of FoodTech decision makers
D) Possibility of one-to-one meetings with jury members and business introductions
E) Promotional activities and PR
THE WINNERS GET:
F) Opportunity to explore a Proof of Concept (POC) with Barilla and Lavazza
G) Tailored consultancy session on Investment opportunities in Switzerland and Europe (e.g., Innosuisse, Eurostars – Eureka) provided by SUPSI
H) One year free desk services for one person at Dagorà Innovation Hub Ticino, Switzerland (financed by Dagorà)
I) Promotion as FoodTech Award 2022 winner in European and Swiss media
J) The exclusive FoodTech Award 2022 trophy
FOODTECH PITCH DAY HOSTED BY MICROSOFT SWITZERLAND IN ZURICH
FoodTech Award 2022
Any questions?
Please reach out to andrea.lentini@loomish.ch