Bally, LTCC and Loomish launch the Fashion Innovation Award 2023

Bally, Lifestyle Tech Competence Center and Loomish launch the Fashion Innovation Award 2023

Fashion Innovation Award

Bally is proudly sponsoring a competition, in collaboration with the Lifestyle Tech Competence Center, Loomish, and several other partners in the fashion and luxury industries, that seeks to uncover groundbreaking solutions utilizing artificial intelligence, machine learning, and generative AI. The primary aims are to enhance customer experience and improve supply chain efficiency within the industry.
The winner will have the chance to engage in a proof of concept with Bally, opening doors for further collaboration and development.

Lugano, July 14, 2023 – The Fashion Innovation Award, organized by the Lifestyle Tech Competence Center in collaboration with its two founding members, Bally, a renowned Swiss luxury brand, and Loomish, a Swiss-based investment management firm, is pleased to announce its highly anticipated 2023 edition. The award aims to attract exceptional and forward-thinking startups from around the world, showcasing their cutting-edge innovations in the fashion industry.


The 2023 Fashion Innovation Award is designed to recognize startups that leverage the power of artificial intelligence, machine learning, and generative AI technologies to enhance both customer experience and supply chain efficiency for brands.

This year’s winner will have the opportunity to explore a proof of Concept with BALLY.


A panel of prominent personalities from the lifestyle sector, comprising key figures in the industry, will thoroughly evaluate all submitted applications: the finalists will have the chance to present their pitch in front of Bally’s top management, as well as other executives from Top Swiss fashion and luxury brands, such as Breitling, Hugo Boss, Richemont, Clinique La Praire and Timex.

Moreover, the official jury will include members from the Lifestyle Tech Competence Center partners: Accenture, Microsoft, Switzerland Innovation Park-Ticino, UBS, universities SUPSI and USI, and a selection of journalists.


The final date to submit the application is September 15th. The final Pitch Day will take place in Lausanne on November 27, 2023, with the possibility for international startups to join remotely.


The details about the competition can be found here:


Carlo Terreni, President of the Lifestyle Tech Competence Center and Founder of Loomish, expressed his delight in the enduring innovation partnership with Bally: Their collaborative efforts have led to the consolidation of Loomish’s scouting process, making Switzerland an attractive destination for founders worldwide who have participated in this esteemed award. Additionally, the recent establishment of the Lifestyle Tech Competence Center has expanded their network of partners, fostering more efficient co-creation and co-innovation opportunities for all involved.

About Bally

Bally is a Swiss luxury brand established in 1851, with a rich heritage in shoemaking, and a longstanding relationship to architecture, arts and the environment. Today, the brand offers unique designs across shoes, accessories and ready-to-wear, driven by a dedication to craftsmanship and a contemporary aesthetic. Bally has over 320 retail stores and 500 multi-brand points of sale spanning across 60 countries worldwide, including a global e-commerce platform serving 58 countries. The company is owned by JAB Holding Company, a privately held group focused on long term investments in companies with premium brands, attractive growth and strong cash flow dynamics. In May 2023, Bally welcomed Simone Bellotti as Creative Director.

About Lifestyle Tech Competence Center

The Lifestyle Tech Competence Center is a Swiss association that aims to support innovative companies that carry out research and development activities in the Lifestyle-Tech arena, including FoodTech, FashionTech, TravelTech, DesignTech, and Smart-living, among others. Specifically, the Association intends to foster collaboration between academic institutes and companies, encouraging the exchange of technology and knowledge. Accenture, Bally, Dagorà, Guess, Hyphen, Loomish, Microsoft, Moresi and Swiss Universities SUPSI and USI are the founding members of the Lifestyle Tech Competence Center Association. Find out more at

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