Fashion Innovation Award 2021 Finalists

Announcing the finalists of Fashion Innovation Award 2021: strong cohort focusing on virtual fashion and augmented customer experience!

High interest among international start-ups and scale-ups, driven primarily by the possibility to get in contact with Bally’s top executives.

Lugano, November 12, 2021 – Loomish, the Swiss-based investment management firm, announced the finalists of the competition promoting top-notch solutions that can help Bally enhance its virtual fashion and augmented customer experience capabilities. 

110 worldwide applications were submitted and the selection was extremely tough.

Twelve finalists were selected to pitch for the Fashion Innovation Award 2021, sponsored by Bally, in front of leading executives from Bally, Accenture, Lifestyle-Tech Competence Center, Loomish, Microsoft, UBS Bank, Switzerland Innovation Park Ticino, and more. 

What did we search for? Virtual Fashion Category: B2B and B2B2C solutions that help the brand reinforce its virtual fashion assets through:

  • 3D fashion design
  • Augmented reality 
  • Avatars
  • NFT’s for Virtual Fashion
  • Virtual fashion marketplaces
  • Virtual apparel (including footwear and accessories)

What did we search for? Augmented Customer Experience Category: B2B and B2B2C solutions that help increase the augmented experience of customers through:

  • Phygital and/or interactive store windows  
  • Virtual try-on
  • Virtual stores 
  • Improved eCommerce experience
  • In-store customer journey virtualization

The finalists of the Fashion Innovation Award 2021 – six in each of the two categories – are:


Anam XR, United States

Leveraging proprietary technology and Unreal Engine, AnamXR Web 3.0 platform connects brands into the Metaverse through building virtual worlds, showrooms, and social shopping experiences at scale. The AnamXR platform enables a more efficient way to design, display, storytell and sell physical and NFT fashion, art and music products while reaching new demographics and revenue streams.

Browzwear, United States

Browzwear’s pioneering 3D solutions for the fashion industry replace traditional, inefficient workflows with streamlined processes and data-driven production. The company’s true-to-life 3D visualizations drive efficiencies and reduce waste from concept through commerce, enabling more sustainable operations from both economic and ecological perspectives by eliminating the need for samples and speeding time to market.

Cappasity, United States

Cappasity allows companies to create and deliver 3D/AR experiences to blur the line between online and in-store shopping. It is the first scalable and easy-to-adopt solution for complex e-commerce projects that only takes 3 minutes/SKU to create a 3D and embed it into a store.

DDIGITT, Portugal

DDIGIT: Driving Digital Transformation, is a digital unit specialized in 3D Digital Product Creation (DPC) and 3D Strategy Consultancy. DDIGITT is on a mission to support the fashion industry with the necessary 3D fundamentals to successfully accelerate the supply chain digitization process, reducing waste and overproduction, while stretching the infinite possibilities of imagination and creativity. 

OppenFuture Technologies, China

OppenFuture Technologies is a leading company in 3D and AR technology, which provides total solutions of online 3D interaction and AR try-on experience for eCommerce to enable the personalized online experience and make online shopping more efficient and more engaging.

The Fabricant, Netherlands

The Fabricant is the world’s first digital fashion house, making innovative and compelling 3D garments and fashion narratives that are entirely non-physical. Among their founding principles is the belief that fashion should waste nothing but data and exploit nothing but imagination. Through their work, they harness the power of the digital realm to build an inspiring and collaborative fashion future that operates beyond physical boundaries.


Hevolus, Italy

Augmented Store is a B2B and B2B2C platform of innovative digital services able to help the fashion industry enable Virtual Fashion and customized Augmented Customer Experience by exploiting the power of Mixed Reality, Augmented Reality, and Artificial Intelligence technologies. Through MR and AR technologies customers and buyers (at home or in-store) can live immersive experiences within the virtual store, visualizing and manipulating stunning High Definition 3d fashion assets, exploring them as if they were real.

Klarna, United Kingdom

Klarna provides shopping that is inspired by humans. Their solution connects shoppers to experts through video and chat which elevate the online experience. Klarna is the number 1 virtual shopping platform built to make eCommerce more human, with product experts sharing inspiration and advice via call, message, and video, tracking what shoppers are viewing online. They give brands the competitive advantage of putting human interaction at the center of their eCommerce site.

Obsess, United States 

Obsess is an e-commerce platform, enabling luxury brands globally to serve highly interactive, visual, and creative digital shopping experiences. Utilizing proprietary VR technology, Obsess creates HD-quality photorealistic virtual stores and virtual showrooms, that are available on a web link and don’t require a headset or an app to view.

Pairzon AI, Israel

Pairzon enables physical retailers to improve the customer journey, putting the customer in the center, and giving brands the ability to track and collect accurate in-store/e-commerce data. The solution also allows brands to gain demographic and behavioral insights on the people who visit and buy from their stores in real-time, which helps them to run online data-driven ad and retargeting campaigns, plus value-added loyalty programs to keep store customers hooked.

PlatformE, Portugal

PlatformE is on a mission to eliminate overproduction working as an end-to-end platform accelerating Fashion towards on-demand manufacturing. Their services and technology streamline e-fashion across the value chain enabling Fashion Brands to create their items, sell them and only produce them after the point of purchase with integrated access to their entire production chains.

SmartPixels, France

SmartPixels supports brands in their digital transition helping them to take their visual customer experience to the next level. Expert in 3D visualization, they have developed an all-in-one platform intended to create an interactive 3D image and video experiences both online and in-store. Their 3D rendering platform allows the creation of an infinite number of product visuals in just a few clicks.

Learn more about the LuxForward Award here.

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