Bally and Loomish launch the Fashion Innovation Award 2021

Bally and Loomish are looking for Technologies that enable Virtual Fashion and Augmented Customer Experience

Lugano, September 27, 2021 – Loomish, the Swiss-based investment management firm, is collaborating with Swiss luxury fashion and shoe brand, Bally, launching the Fashion Innovation Award 2021. This call aims to find mature B2B and B2B2C tech start-ups and scale-ups that can support Bally in their process to become more virtual and to provide more augmented customer experiences. The scouting activity is made possible by its sponsors Bally, Accenture, LTCC, Loomish, Microsoft and UBS.

All applications will be assessed by a prestigious jury and will have the chance to pitch directly to the top management of BALLY, as well as other executives from the Lifestyle-Tech Competence Center: Accenture, Microsoft, and UBS.  

The Fashion Innovation Award is looking for innovative solutions in the following two categories:

  • Virtual Fashion:B2B and B2B2C solutions that help brands reinforce its virtual fashion assets in 3D fashion design, augmented reality, avatars, NFT’s for Virtual Fashion, Virtual fashion marketplaces and Virtual apparel (including footwear and accessories)
  • Augmented Customer Experience: B2B and B2B2C solutions that help increase the augmented experience of customers: Phy-gital and/or interactive store windows, Virtual try-on, Virtual stores, Improved eCommerce experience and In-store customer journey virtualization

The call opened on September 15 and will close October 22. The finalists will be announced on November 7. and they will be invited to pitch in front of the jury personally / remotely during a “phygital” event organized at BALLY Headquarters in Caslano on November, 23 2021.

How to participate? All mature B2B and B2B2C start-ups / scale-ups with the following qualifications can participate; are in-revenue, have solid credentials and client portfolio, have a structured team, have a solution that falls into one of the two categories

Participating will; open doors for international start-ups / scale-ups to be part of the growing innovation landscape in Switzerland as well as create growth and networking opportunities.

There is no fee to participate in the event.

Find out more at LinkedIn Loomish_SA and

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