Barilla and Lavazza announce the winners of Food-Tech Award

Barilla and Lavazza announce the MarTech winners of the FoodTech Award 2022

Barilla and Lavazza, two multinational food giants part of Lifestyle Tech Competence Center, announced the winners of the Food Tech Award 2022, following a pitch day at the Microsoft headquarters in Zurich. Adventr from United States and Nexoya from Switzerland are the winners of this year’s edition.

Zurich, October 27, 2022 – Barilla, the world’s largest pasta producer, and Lavazza, a prominent global manufacturer of coffee products, both members of the Lugano-based Lifestyle Tech Competence Center, celebrated the winners of the FoodTech Award 2022, in Zurich, Switzerland, yesterday afternoon.


The initiative was specifically aimed at discovering innovative solutions in food retail: B2B or B2B2C MarTech startups/scaleups that can support Barilla and Lavazza in enhancing the shopping experience and using data in a more effective manner. More details about the initiative can be found here:


The decision is the result of a long and intense journey that began in early May this year when Barilla, Lavazza and Lifestyle Tech Competence Center met to decide this year’s innovation needs and scouting focus. After two months of scouting worldwide and more than 100 applications received, the 12 finalists showed their tech solutions in front of our impressive panel of jurors represented by the top management of the Barilla and Lavazza, executives from major Swiss and Italian retailers, as well as senior leaders from the Lifestyle Tech Competence Center member companies, including Accenture, Microsoft, and UBS and venture capital firms, such as Anchor Group, New Epoch Capital, Privilège Ventures SA, and Yesss CAPITAL.

Besides taking home the title of FoodTech Award 2022 winner, the solutions will have the opportunity to discuss a pilot project with Barilla and Lavazza.

Moritz Tintelnot, Managing Director at Barilla Switzerland, stated:

“In 2021 Barilla founded the BAT (Barilla Acceleration Team), based in London, with the purpose to accelerate Barilla’s growth. The BAT brings inspiration, challenges, new ways of learning, working and collaborating, data-driven solutions and leading edge tools and technologies to everyone’s daily business life. We are convinced that the partnership with LTCC & its Food Tech Award is further strengthening us to find the right partners to work with when looking for new MarTech suppliers”.

Igor Nuzzi, Regional Director Switzerland & Italy at Lavazza said:

“We are very glad to take part for the second year in the LTCC’s R&D project that aims at identifying innovative solutions to facilitate a new cooperation model with the Distribution, thanks to the possibility of a constant evaluation of inputs and challenges in order to develop a relationship that focuses on consumers with their ever-changing requests and habits. It is a big pleasure to renew the cooperation with LTCC, as well as continuing to experience young and innovative startups. They represent the heart of the project and provide us a valuable point of view to welcome consumers’ future challenges. Consumers remain the core of our research, and technologies are an enabling factor, especially when they are used to share insights in a smart way. Insights can foster loyalty and a greater shoppers’ profiling and engagement while introducing innovation in the market: this has always been in Lavazza’s DNA”.

Carlo Terreni, President of Lifestyle Tech Competence Center, commented:

“Our team is proud that, the second year in a row, we managed to put together the leaders from Barilla, Lavazza, Accenture, Microsoft and other award partners to collaborate on innovation. I am especially personally pleased about the reconfirmed capacity of our team to conduct international-scale innovation scouting. With an open innovation framework that works and exceptional internal know-how, I am confident that we are up for some exciting new projects and collaborations in 2023”.    

The jury chose the following winners in the two categories:

Category 1: Boost customer engagement

The solutions in this category include those that enhance the shopping experience, and engage shoppers through multiple channels.

The finalists of the Customer Engagement category were: Beaconsmind ( Switzerland, Cortex ( US, Proqure INC ( US, The Nemesis( Switzerland, Wecheer ( Switzerland.

The winner was:


Location: New York, United States

Adventr allows anyone to create interactive, connected video experiences and share them anywhere for the most engaging content ever.
Experiences created with Adventr let viewers control and navigate their own story and unlock unparalleled performance with 13x more engagement and conversion than traditional video.

Category 2: Extract value from data

The solutions in this category included companies that manage sales and customer data, extract business value, and quickly present useful insights.

The finalists in the Extract Value from Data Category were: Ariadne Maps (, Germany, B2Metric ( Turkey, (, Konnecto( Israel, Salesbeat ( US.

The winner was:


Location: Zürich, Switzerland

In the last four years, Nexoya built a modern Software-as-a-Service (SaaS) platform allowing the modern Marketing Expert to automatically gather all his data in one place, apply simplified reporting and analysis on it, and then use sophisticated artificial intelligence models to get predictions and prescriptions on what to do next. Nexoya includes: data aggregation and reporting; budgeting and optimization; and compliance



 LTCC – Ledia Malecaj, Marketing Specialist –


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