Bally, LTCC and Loomish announce the Fashion Innovation Award

Bally, Lifestyle Tech Competence Center and Loomish announce the Fashion Innovation Award ‘22

The competition, sponsored by Bally in partnership with Lifestyle Tech Competence Center and Loomish, aims to find disruptive solutions that apply 3D design, VR and XR to increase customer experience and operational efficiency. The winner will have the opportunity to sign a 6-months’ exclusive pilot with Bally.  

Lugano, July 18, 2022 – Lifestyle Tech Competence Center, together with its two founding members, Bally, a Swiss luxury brand, and Loomish, a Swiss-based investment management firm, are proud to announce the 2022 edition of the Fashion Innovation Award, aiming to attract high-quality innovative startups from across the Globe.

The Award is open to B2B and B2B2C tech startups who help brands increase customer experience and operational efficiency by applying 3D design technology.

The winner will have the opportunity to sign an exclusive 6-months contract for a pilot program with Bally.

All applications will be assessed by a prestigious jury represented by key personalities in the lifestyle sector: the finalists will have the chance to present their pitch in front of Bally’s top management, as well as other executives from the Lifestyle Tech Competence Center partners: Accenture, Microsoft, Switzerland Innovation Park-Ticino, UBS, universities SUPSI

and USI, and a selection of journalists.  

The final date to submit the application is September 30. The final pitch day will take place

in Lausanne on November 16, 2022, with the possibility for international startups to join remotely.

The details about the competition can be found here:

Carlo Terreni, President at Lifestyle Tech Competence Center and Founder at Loomish, said: “I am extremely pleased that our innovation partnership with Bally continues. Working hand-in-hand with Bally over the years, we have managed to consolidate the scouting process and approach of Loomish, being able to make Switzerland attractive to hundreds of founders from all over the world who have taken part in this award so far. Adding to that, recently we have expanded our network of partners thanks to the creation of the Lifestyle Tech Competence Center, which allows us all to co-create and co-innovate more efficiently.”


Contact information

Carmen Machiels – – 0041768140001

About Bally

Bally is a Swiss luxury brand established in 1851, with a rich heritage in shoemaking, and a longstanding relationship to architecture, arts and the environment. Today, the brand offers unique designs across shoes, accessories and ready-to-wear, driven by a dedication to craftsmanship and a contemporary aesthetic. Bally has over 320 retail stores and 500 multi-brand points of sale spanning across 60 countries worldwide, including a global e-commerce platform serving 58 countries. The company is owned by JAB Holding Company, a privately held group focused on long term investments in companies with premium brands, attractive growth and strong cash flow dynamics. In January 2022, Bally welcomed Rhuigi Villaseñor as Creative Director. He will present his first collection for Bally with the Spring/Summer 2023 season.


About Lifestyle Tech Competence Center  

The Lifestyle Tech Competence Center is a Swiss association that aims to support innovative companies that carry out research and development activities in the Lifestyle-Tech arena, including FoodTech, FashionTech, TravelTech, DesignTech, and Smart-living, among others. Specifically, the Association intends to foster collaboration between academic institutes and companies, encouraging the exchange of technology and knowledge. Accenture, Bally, Dagorà, Guess, Hyphen, Loomish, Microsoft, Moresi and Swiss Universities SUPSI and USI are the founding members of the Lifestyle Tech Competence Center Association. Find out more at


About Loomish

Loomish SA is a Swiss-based investment management firm specialized in Lifestyle -Tech, with a focus on Food, Fashion, Travel and Design industries. We are committed to accelerating value creation for all the players within the lifestyle ecosystem: investors, digital start-ups and established corporations looking for innovative solutions. Strategically located in Ticino, between the dynamic financial center Zurich and the global lifestyle hub Milan, Loomish is perfectly positioned to link the best of both worlds. We deliver expert guidance and facilitate investments in the Lifestyle-Tech sector, focusing primarily on the disruptive technologies offered by European medium-sized start-ups and scale-ups. Find out more at LinkedIn @Loomish_SA and

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