{"id":3116,"date":"2020-11-25T10:31:06","date_gmt":"2020-11-25T10:31:06","guid":{"rendered":"https:\/\/awards.loomish.ch\/?p=3116"},"modified":"2020-11-25T11:08:35","modified_gmt":"2020-11-25T11:08:35","slug":"sustboost-episode-1","status":"publish","type":"post","link":"https:\/\/awards.loomish.ch\/?p=3116","title":{"rendered":"Navigating Challenges and Opportunities of Science-Based Sustainability Targets in Fashion"},"content":{"rendered":"<h3 class=\"p2\"><span class=\"s2\">How to structure and implement an effective sustainable fashion strategy? We go behind the scenes with some of the leading managers and advisors in the arena<\/span><\/h3>\n<h6><span class=\"s2\">&#8212;&#8212;<\/span><\/h6>\n<h6 class=\"p2\"><span class=\"s2\">#SustBoost Episode 1<\/span><\/h6>\n<h6 class=\"p4\"><span class=\"s2\">The first webinar of Loomish\u2019s #SustBoost series hosted a conversation about delivering fashion sustainability in practice, featuring:<span class=\"Apple-converted-space\">\u00a0 \u00a0<\/span><\/span><\/h6>\n<ul class=\"ul1\">\n<li class=\"li5\">\n<h6><span class=\"s2\">Jaclyn Allen, Director of Corporate Sustainability at Guess Inc.;<\/span><\/h6>\n<\/li>\n<li class=\"li5\">\n<h6><span class=\"s2\">Nicola Torreggiani, CSR &amp; Sustainability Senior Manager at Guess Europe; <\/span><\/h6>\n<\/li>\n<li class=\"li5\">\n<h6><span class=\"s2\">Michela Gioacchini, Sustainability Senior Consultant at Quantis;<\/span><\/h6>\n<\/li>\n<\/ul>\n<h6><span class=\"s2\">&#8212;&#8212;<\/span><\/h6>\n<p class=\"p4\"><span class=\"s2\">The discussion was hosted by Jelena Tasic Pizzolato, Innovation Director at Loomish. <\/span><\/p>\n<p class=\"p7\"><span class=\"s2\">\u201cOur goal is to make denim that lasts longer, that has less impact during production, and that is fully recyclable. To achieve it, we need to change the culture of the product design itself. It is a very dramatic <\/span><span class=\"s2\">change in the company because it forces everyone to think differently,\u201d says Nicola <\/span><span class=\"s4\">Torreggiani, CSR &amp; Sustainability Senior Manager at Guess Europe. <\/span><\/p>\n<p class=\"p7\"><span class=\"s2\"><img loading=\"lazy\" class=\" wp-image-3134 alignleft\" src=\"https:\/\/awards.loomish.ch\/wp-content\/uploads\/2020\/11\/EmRehm-Guess-Eco-Breakfast-012820-62.jpg\" alt=\"\" width=\"266\" height=\"372\" \/><\/span><\/p>\n<p class=\"p7\"><span class=\"s2\">Indeed, the harmful impact of denim production on the environment is not a secret in the fashion industry: just one pair of jeans uses over 700 gallons of water during its lifetime: from raw materials and fabric manufacturing, all the way across factory laundry to consumer care. That is enough water for one person to drink for almost 3 years. <\/span><\/p>\n<p class=\"p7\"><span class=\"s2\">The price of greatness is responsibility, as they say. <\/span><\/p>\n<p class=\"p7\"><span class=\"s2\">At Guess, one of the world\u2019s most recognizable apparel brands, known for innovative denim and accessories, the responsibility of leading the global denim industry into the right direction seems to be strongly felt across the organization.<span class=\"Apple-converted-space\">\u00a0 \u00a0<\/span><\/span><\/p>\n<p class=\"p7\"><span class=\"s2\">On the brand level, it does not mean a sustainable capsule collection or a local consumer-facing recycling project. For starters, at Guess, they aim for having a quarter of their <i>entire<\/i> denim assortment produced from certified sustainable materials by next year. <\/span><\/p>\n<p class=\"p7\"><span class=\"s2\">\u201cTo us, that\u2019s just the beginning. Sustainability is a moving target,\u201d says Jaclyn Allen, Director of Corporate Sustainability at Guess Inc. and the person behind the launch and implementation of the robust <\/span><a href=\"https:\/\/journal.guess.eu\/en\/sustainability-en\/\"><span class=\"s5\">Guess sustainability program<\/span><\/a><span class=\"s2\">.<\/span><\/p>\n<p class=\"p7\"><span class=\"s2\">The current consumer market trends seem to be in line with the brand\u2019s move in this direction, as Jaclyn goes on to elaborate:<\/span><\/p>\n<p class=\"p7\"><span class=\"s2\">\u201cThere is a movement in the industry away from fast fashion now, to durability and quality, which is very exciting for our goals in fashion sus<\/span><span class=\"s2\">tainability. There is also a trend away from seasonality in fashion and the id<\/span>ea that we want to make fashion versatile, long-lasting and comfortable. The more we can add value and communicate both internally and externally that the fashion we wear has value, the more demand and interest will be created. Consumer education is an important component of fashion sustainability.\u201d<\/p>\n<p class=\"p7\"><span class=\"s2\">Sustainability in fashion is probably th<\/span>e only topic around which competitor brands agree that the cross-industry collaboration is essential for what they need to deliver, as the emergence of several global recent brand coalitions show.<\/p>\n<p><img loading=\"lazy\" class=\"wp-image-3123 alignright\" src=\"https:\/\/awards.loomish.ch\/wp-content\/uploads\/2020\/11\/GUESS_ECO_TRIANGLE-01-003.jpg\" alt=\"\" width=\"422\" height=\"372\" \/><\/p>\n<p class=\"p7\"><span class=\"s2\">One such example is <\/span><a href=\"https:\/\/apparelcoalition.org\/\"><span class=\"s5\">The Sustainable Apparel Coalition<\/span><\/a><span class=\"s2\">, which over the years has helped standardise a common language around sustainability and how companies communicate sustainability to their suppliers.<\/span><\/p>\n<p class=\"p7\"><span class=\"s2\">\u201cAs the industry is starting to evolve,<\/span>not only are these organizations playing a big role in raising awareness and educating, but also in bringing people together for collective action and impact,\u201d underlines Jaclyn.<\/p>\n<p class=\"p7\"><span class=\"s2\">Guess is also a signatory of the <\/span><a href=\"https:\/\/www.globalfashionagenda.com\/\"><span class=\"s5\">G<\/span><\/a><a href=\"https:\/\/www.globalfashionagenda.com\/\"><span class=\"s5\">lobal Fashion Agenda<\/span><\/a><span class=\"s2\">\u2019s Commitment to a Circular Fashion System, a public pledge for companies to implement sustainable design strategies, such as the resale of used clothing and increasing the share of clothing made from recycled fibres. <\/span><\/p>\n<p class=\"p7\"><span class=\"s2\">What it means in practice is that Guess has put a system in place to collect used or unwanted garments in stores, incentivising the customers to bring them back and ensuring that these are given a second life. <\/span><\/p>\n<p class=\"p8\"><span class=\"s2\">Yet, arguably the strongest commitment of Guess in leading the industry towards a more sustainable future is the brand\u2019s active role in the <\/span><a href=\"https:\/\/unfccc.int\/news\/signatories-of-the-fashion-industry-charter-launch-guide-to-support-collaborative-climate-action\"><span class=\"s5\">United Nations Framework Convention on Climate Change<\/span><\/a><span class=\"s2\">\u00a0 (UNFCCC), the parent treaty of the Paris Agreement.\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" class=\" wp-image-3131 alignleft\" src=\"https:\/\/awards.loomish.ch\/wp-content\/uploads\/2020\/11\/EmRehm-Guess-Eco-Breakfast-012820-90.jpg\" alt=\"\" width=\"284\" height=\"425\" \/><\/p>\n<p class=\"p8\"><span class=\"s2\">Representing Guess at that important international table in Nicola Torreggiani, CRS &amp; Sustainability Senior Manager with the brand, underlines the importance of collaboration in this complex matter:\u00a0<\/span><\/p>\n<p class=\"p9\"><span class=\"s2\">\u201cBy aim<\/span><span class=\"s2\">ing towards a same goal all together, we can achieve a better scale of our initiatives. Sustainability is about collaboration, sharing experiences, defining the best practices, and guiding <\/span>beginners so everyone can get onboard as fast as possible.\u201d<\/p>\n<p>A part of the e<span class=\"s4\">ffort is a recently published <\/span><a href=\"https:\/\/unfccc.int\/sites\/default\/files\/resource\/20_REP_UN%20FIC%20Playbook_V7.pdf\"><span class=\"s7\">Playbook for Climate Action,<\/span><\/a><span class=\"s4\">\u00a0aimed at enabling <\/span><span class=\"s2\">all actors of the Fashion industry to identify what climate actions to take and which initiatives and programmes could support them in undertaking their decarbonization journey.<\/span><\/p>\n<p class=\"p7\"><span class=\"s2\">On that journe<\/span><span class=\"s2\">y, next to people, data seems to be one of the most powerful assets. Practically, any brand that wants to seriously tackle sustainability needs to measure their current impact, establish key performance indicators, track them and optimize actions accordingly. <\/span><\/p>\n<p class=\"p7\"><span class=\"s2\">One of the m<\/span><span class=\"s2\">arket leaders at helping brands deliver these resilient strategies via robust, science-based metrics, is <\/span><a href=\"https:\/\/quantis-intl.com\/\"><span class=\"s5\">Quantis,<\/span><\/a><span class=\"s2\">\u00a0an international sustainability consultancy firm. They are working across a dozen different sectors, while in fashion their impressive client list includes \u2013 to mention a few &#8211; the Kering Group, PVH, GAP, Hugo Boss, and Decathlon.\u00a0<\/span><\/p>\n<p class=\"p7\"><span class=\"s2\"> \u201cAt Quantis, we developed a tool that any company can use over time to deliver high-quality and sustainable products, through helping them set and monitor KPIs and assess all the possible leverage points they could use in order to decrease emissions\u201d, explains Michela Gioacchini, Senior Sustainability Consultant at Quantis. <\/span><\/p>\n<p class=\"p7\"><span class=\"s2\">With the urgency in different industries to address the climate crisis, Quantis is a company that has undergone an impressive growth: from being a spin-off start-up from a Swiss university just a few years ago to operating internationally with offices across Europe and North America. <\/span><\/p>\n<p class=\"p7\"><span class=\"s2\">What appears to be the core value of the Quantis approach is, in a way, holding brands \u201cby the hand\u201d in this whole process, from leading awareness-raising workshops and training sessions on science-based goal-setting, all the way to practically building together the brands\u2019 operational climate action plans. <\/span><\/p>\n<p class=\"p7\"><span class=\"s2\">For any company that embarks on this journey, these actions are far-reaching and strategic. <\/span><\/p>\n<p class=\"p7\"><span class=\"s2\">Placing sustainability at the core of a business often requires systemic changes in the organization, as well as certain adjustments of the business model itself. Michela elaborates the crucial role that the education plays in that process: <\/span><\/p>\n<p class=\"p7\"><span class=\"s2\">\u201cKnowledge is the keyword: when you work with companies to provide webinars, education occasions, open discussions: these are the single actions that create the most value in a company and bring people aboard\u201d. <\/span><\/p>\n<p class=\"p7\"><span class=\"s2\">Closing the loop, Jaclyn concurs: <\/span><\/p>\n<p class=\"p7\"><span class=\"s2\">\u201cChanging the culture of fashion, from fast to durable, is the way in which fashion brands can add value to their products. A cultural shift needs to be created\u201d.<\/span><\/p>\n<p class=\"p7\"><span class=\"s2\">&#8212;&#8212;<\/span><\/p>\n<h6 class=\"p7\"><span class=\"s2\">See the full conversation below and discover also more about: <\/span><\/h6>\n<ul class=\"ul1\">\n<li class=\"li7\">\n<h6><span class=\"s2\">Science-Based Targets, scope 1-2-3<\/span><\/h6>\n<\/li>\n<li class=\"li7\">\n<h6><span class=\"s2\">Opportunity for start-ups: market gaps in fashion sustainability that could be filled with innovative solutions <\/span><\/h6>\n<\/li>\n<li class=\"li7\">\n<h6><span class=\"s2\">How to access valuable data for measuring sustainability\u00a0<\/span><\/h6>\n<\/li>\n<li class=\"li7\">\n<h6><span class=\"s2\">How the company\u2019s culture affects sustainability\u00a0<\/span><\/h6>\n<\/li>\n<li class=\"li7\">\n<h6><span class=\"s2\">Product durability as new paradigm shift in Fashion<\/span><\/h6>\n<\/li>\n<\/ul>\n<p><span class=\"s2\">&#8212;&#8212;<\/span><\/p>\n<p class=\"p7\"><span class=\"s2\">Watch the full webinar here:<\/span><\/p>\n<p><a href=\"https:\/\/www.linkedin.com\/company\/loomish-sa\">Follow us on Linkedin\u00a0<\/a><\/p>\n<p><a href=\"https:\/\/www.youtube.com\/watch?v=_CX-o3-wz7Q&amp;t=106s\"><span class=\"s2\">#SustBoost EP1 in Youtube<\/span><\/a><\/p>\n<p><img loading=\"lazy\" class=\"alignnone size-full wp-image-3129\" src=\"https:\/\/awards.loomish.ch\/wp-content\/uploads\/2020\/11\/SustBoost-EP1-Intro-1.gif\" alt=\"\" width=\"1440\" height=\"810\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>How to structure and implement an effective sustainable fashion strategy? We go behind the scenes with some of the leading managers and advisors in the &#8230; <\/p>\n<p class=\"read-more-container\"><a title=\"Navigating Challenges and Opportunities of Science-Based Sustainability Targets in Fashion\" class=\"read-more button\" href=\"https:\/\/awards.loomish.ch\/?p=3116#more-3116\">Read more<span class=\"screen-reader-text\">Navigating Challenges and Opportunities of Science-Based Sustainability Targets in Fashion<\/span><\/a><\/p>\n","protected":false},"author":5,"featured_media":3117,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[21],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v17.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Navigating Challenges and Opportunities of Science-Based Sustainability Targets in Fashion -<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/awards.loomish.ch\/?p=3116\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Navigating Challenges and Opportunities of Science-Based Sustainability Targets in Fashion -\" \/>\n<meta property=\"og:description\" content=\"How to structure and implement an effective sustainable fashion strategy? 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