{"id":2956,"date":"2020-07-31T11:45:17","date_gmt":"2020-07-31T11:45:17","guid":{"rendered":"https:\/\/awards.loomish.ch\/?p=2956"},"modified":"2020-07-31T12:08:10","modified_gmt":"2020-07-31T12:08:10","slug":"sustainableafter-episode-10","status":"publish","type":"post","link":"https:\/\/awards.loomish.ch\/?p=2956","title":{"rendered":"#SustainableAfter, Episode 10"},"content":{"rendered":"

#SustainableAfter, Episode 10<\/h3>\t\t\t

Un-learning & learning for fashion sustainability: a powerful interplay to help us hack our way forward<\/h1>\n

\u201cChange is the end result of all true learning.\u201d
\nLeo Buscaglia
\n<\/span><\/i><\/p>\n

Let\u2019s face it: a digital fashion show alone will not get us there.<\/p>\n

It\u2019s been months that the fashion industry has been grappling with the existential crisis<\/a> brought upon it by the pandemic \u00ad\u00ad\u2014arguably, it\u2019s currently more failing than succeeding at re-inventing itself on the go.
\nIt\u2019s been years that the sector is aware of its enormous negative impact on climate<\/a>, workers\u2019 well-being and biodiversity.
\nIt\u2019s been decades \u00ad\u00ad\u2014 if not centuries \u00ad\u00ad\u2014 that the outdated supply chain<\/a> and business models in fashion have not changed significantly.
\nWhat has the pandemic done to fashion so far? Two things. First, it threw the vast majority of brands into a twister of acute operational, logistic and revenue issues. Second, it has accelerated the underlying sustainability trend, largely, but not exclusively, due to the shift in the customer mindset.
\nThat leaves us at the point where slowly persisting on the path of incremental change towards some better future models does not suffice any longer. According to HBR, incumbent brands<\/a> often \u201dfocus too heavily on finding synergies (always looking for efficiency) rather than fostering radical experimentation\u201d.<\/p>\n

But, this time around, it feels there\u2019s no time: neither for these businesses nor for the planet.
\nHow does a multi-trillion-dollar industry mend itself on the go?
\nThe \u2018box\u2019 is being shattered. All that\u2019s left is finally thinking out of it.
\nImagine the amount of courage, cash and failure that introducing a few substantial non-incremental changes would inflict.
\nYet, sustainability in fashion is a necessary transformation, as some big brands have already understood<\/a>.
\nThere\u2019s one safe place to start from, though.<\/p>\n

\"\"Fundamentally, for any change to truly take place, people need to learn and adopt new models, while unlearning their old ways. It is only in the right interplay of the two that the fashion industry can be mended towards a more sustainable version of itself.<\/p>\n

Unlearning.<\/strong>
\nSo far, innovation in fashion has been quite sporadic and fragmented.
\nAccording to recent estimates<\/a> by Fashion for Good<\/strong> and Boston Consulting Group, \u201cFashion needs to spend $20 billion to $30 billion annually on sustainability for transformative change \u2014 enough to accelerate progress in line with guidelines such as the Paris Agreement and Sustainable Development Goals \u2014 to occur. Yet, Crunchbase estimates that just $600 million has been invested in fabric-focused start-ups over the past three years.\u201d
\nWhile the industry still needs to gain momentum, there are pockets of initiatives scattered around the Western world, where start-ups are trailblazing new ways in which innovators can work with fashion giants.<\/p>\n

One such example is N.A.bld<\/a>, an American design-to-delivery production platform, enabling quick-turn production management and inventory-free retailing.<\/p>\n

In our webinar conversation, their inspiring founder, Amanda Curtis, a Forbes 30-under-30<\/strong> among else, reveals how they went from serving young, more agile brands, towards working on colossal projects with Disney, Macy\u2019s and the iconic fashion competition series, the NBC\u2019s Project Runway<\/a>.<\/p>\n

According to Amanda, it has a lot to do with helping brands rethink their supply chain: \u201cWe launched a course where brands can rethink the models of how to get things made. It does require a little bit of unlearning. What we do is not a traditional approach and we found it necessary to create this course to teach some of the new concepts and new methodologies for going forward with more sustainable supply chain,<\/em>\u201d explains Amanda.<\/p>\n

It is exactly in this arising dynamic where brands are open to being \u2018trained\u2019 by innovators that the hope for the industry lies.
\nSince innovating efficiently from a position of an incumbent is highly improbable, a significant impact will take place only as more brands start embracing the uncertainty of unlearning, redesigning and \u2013 as the hashtag of the year nicely puts it \u2013 building back better.<\/p>\n

 <\/p>\n

\"\"Learning.<\/strong>
\n\u201cThroughout the course, we did not have a single lesson on innovation\u201d, I was recently told by a fresh master\u2019s graduate from one of Europe\u2019s leading fashion schools.
\nShiny exceptions apart, but as is the case with fashion\u2019s somewhat obsolete supply chain practices, there is also ample room for improvement in the ways the industry educates its future leaders.<\/p>\n

How is the current curriculum equipping them for solving the increasingly burning issues in an already complex industry?
\nIt is universities that play a crucial role in fostering and embedding a sustainability mindset in the decision-makers of tomorrow.<\/p>\n

\u201cHigher education programs have this huge power and this huge responsibility to change what happens later on in the boardroom and to change the decision-making throughout the industries,\u201d<\/em> confirms Carina Michelle Hopper<\/strong>, Business Sustainability Lecturer teaching in several business schools in Paris, including ESSEC Business School and ESMOD Fashion Business School.
\nJokingly, during our webinar, she also admits that the reason she teaches at more than one place is that there is a lack of academic experts in this arena.<\/p>\n

To address that gap, Carina recently co-founded LaBelleEduc<\/a><\/strong>, with the goal of training and guiding higher education institutions on the path to state-of-the-art sustainability integration in their curricula, across sectors. Higher education institutions have the potential to accelerate sustainable practices globally via integrating sustainability content throughout their programs, as she explains further:<\/p>\n

\u201cThere hasn\u2019t been such a focus on teaching [sustainability] as there should have been.<\/em>
\nThat is why the biggest initiative of LaBelleEduc is a sustainability label that we are creating in cooperation with AFNOR, the French representative member of ISO, to assess and measure the impact of that sustainability teaching will have later on.<\/em>
\nWe are launching this year with our first programs. It hasn\u2019t been done yet because it is a difficult thing to measure, but that\u2019s the challenge that we have ahead of us.\u201d<\/em><\/p>\n

Change is the end result of all true learning.<\/strong>
\nIt\u2019s hard not to get overwhelmed by the amount of learning and unlearning that needs to take place in order to move the needle towards a more sustainable world.
\n\u201cEach of us should focus on our own circle of influence\u201d, a wise woman<\/a> told me.<\/p>\n

 <\/p>\n

Listen to the full conversation here>>>>><\/strong><\/p>\n<\/div>\n\t\t<\/div>